CHALLENGE
The strategic challenge for all mobile machine manufacturers is to find new sources for added value, and thereby to advance in the value chain. This often means divesting a traditional part of the operational chain. Resources are reallocated in new ways, and the question of how to handle certain important operations with a suitable supplier partner or network frequently arises.

For example, designing a new generation of mobile machines is a typical turning point for considering whether cabins, frames, booms or similar assemblages could be manufactured by suppliers who have previously only provided components. For that decision to be made, we as a supply partner need a strong footing: know-how, the ability to take responsibility, securing continuity and the ability to seamlessly integrate various types of operating models into each other.

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